Finished dish photo of Super Rich and Soft Brioche Toast

Super Rich and Soft Brioche Toast

Brioche, known as "brioche" in English, is a classic French pastry bread, famous for its high content of butter and eggs. In the past, during times of food scarcity, having brioche on the dining table signified nobility. In other words, only in today's era of advanced food production can ordinary people afford to enjoy this "rich and delicate" bread. The classic brioche shape features a spherical top and a skirt-like base made with a fluted tart mold, resembling a monk, earning it the nickname "brioche à tête" (little brioche tarts). Another common shape is toast, which doesn't require additional molds, making shaping more straightforward, and its texture softer and more tender. Typically, the butter content in regular sweet bread ranges from 8% to 12%, while the butter percentage in brioche can exceed 50%, surpassing even Danish puff pastry. This high-fat bread belongs to the rich bread category, similar to panettone, stollen, and kugelhopf, all of which are classic holiday breads. While some may shy away from such high-calorie breads, others are drawn to its luxurious aroma and melt-in-your-mouth texture, reminiscent of France's romantic allure. The amount of butter in brioche can be adjusted based on personal preference, and it is often categorized into "rich" and "modest" versions based on butter content. Rich brioche can contain 50%-70% butter by baked weight, while modest versions have 20%-30%. Unlike Western preferences, which lean toward strong, rich flavors, people in China often prefer lighter and softer breads. Therefore, modest brioche has become more localized, catering to local tastes. Reducing the butter not only lowers the difficulty of preparation but also saves cost—a win-win situation. Since we’re making brioche toast, we’ll stick to the basic steps of toast-making. I cannot emphasize enough the importance of using high-quality flour for making toast. Opt for high-gluten flour with a protein content of at least 14%, as its high absorbency makes it easier to achieve a thin membrane. For a modest version of brioche, aim for a butter percentage of around 30%. If it’s too low, it might be indistinguishable from regular toast, lacking that rich, fragrant butteriness. Using fermented butter can elevate its flavor even further, though it does increase costs significantly. Butter has a profound impact on the texture and taste of bread, offering benefits like softening the crumb, enhancing moisture retention, and delaying staleness. The higher the butter content, the silkier and more fragrant the bread becomes, with a striking color and aroma. However, incorporating a large amount of butter can weaken gluten structure, making the dough soft and harder to handle. Regular butter contains about 15% water, so you’ll need to adjust the liquid measurements accordingly to avoid overly soft dough that’s difficult to work with. Eggs are another hallmark of brioche. I used 40% whole egg liquid by baker's percentage in the dough. Eggs contain carotenoids, fats, and proteins, which significantly contribute to coloring and flavor enhancement. The high protein content also strengthens gluten, giving it better gas-holding capacity. Adding milk and milk powder further amplifies the milky aroma of brioche toast. The unbeatable trio of butter, whole milk, and whole milk powder will undoubtedly give your taste buds an unforgettable treat. Following the 60% dough hydration rule for toast, calculate the amount of butter and egg liquid first, then determine the amount of milk to add. The preparation process for this toast is similar to regular toast, with minor adjustments for its high butter content. Knead the dough to about 80% gluten development initially, as the heavy butter addition later will slow down gluten formation. If the room temperature exceeds 20°C, use chilled liquids to prevent the dough from overheating, which can cause unwanted results. Take care not to over-soften the butter. It needs to maintain some firmness to integrate smoothly into the dough. For a 30% butter content, split the addition into two stages, ensuring the first half is fully absorbed before adding the second. Once all the butter is incorporated, the dough will become incredibly soft but non-sticky. If the dough temperature isn’t controlled and exceeds 30°C, more fat may separate, giving it a greasy feel. Once kneaded to full gluten development, the high butter content gives the dough exceptional elasticity. A small piece can stretch into thin strings like noodles, and achieving a windowpane membrane becomes effortless. To accommodate butter’s low melting point, proofing temperatures should be moderate: 28°C for the first rise and 35°C for the second. To create a crown-like explosion effect for toast, proof the dough until it reaches the mold rim. When it comes to scoring the dough, your knife skills will be tested. With a sharp pair of scissors, I easily split each peak into two. Once the three peaks are cut, pipe a line of butter into the cuts to prevent the dough from fusing back together (somewhat merciless, I know). This ensures a blooming effect during baking, producing a golden, crown-like masterpiece. Brioche, as a rich bread, develops a deeper baking color than standard toast, so you’ll need to monitor its browning and cover it with foil as needed. Resist the temptation to reduce baking time—the high butter content slows down moisture evaporation, requiring a longer bake to cook thoroughly. Also, the soft texture means only fully baking ensures it won’t collapse afterward. Freshly baked brioche toast is as light as a cloud, exuding a rich dairy fragrance. Thanks to the generous butter, its melt-in-the-mouth quality surpasses white toast by far, and it takes longer to stale, staying soft even after some time.

Ingredients

#Doughto taste
High-gluten flour250g
Instant dry yeast for high sugar content3g
Salt3g
Granulated sugar40g
Milk powder10g
Whole egg liquid100g
Milk80g
Unsalted butter75g
#Decorationto taste
Unsalted butter8g

Steps

1

[Environment] Room temperature 25°C, Humidity 60% [Mold] 450g toast mold [Serving Size] 1 serving, suitable for 3-4 people [Baking] Preheat at 200°C, bake at 170°C for the top and 180°C for the bottom, place on the bottom rack of the oven, baking time about 40 minutes, cover with foil after 6 minutes and adjust flexibly based on your oven's temperature variation [Storage] Store in a sealed container at room temperature for 3 days or freeze for up to 1 month.

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Cut the butter for the dough into small pieces and let it soften at room temperature.

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Add all dry ingredients except butter into a mixing bowl, stir with a whisk to combine evenly, avoiding direct contact between yeast and salt/sugar.

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In a separate container, mix together the two wet ingredients: whole egg liquid and milk.

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Pour the wet ingredients into the dry mixture and use a spatula to mix into a dough.

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Turn on the stand mixer at low speed (setting 1-2) to knead the dough.

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Once combined, switch to medium speed (setting 3-4) to knead further.

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Knead until the dough clears the sides of the bowl and starts slapping against it.

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When the dough becomes smooth, and a relatively thin layer can be stretched with jagged edges when torn, it's at an 80% gluten development stage. This takes about 17 minutes from the start of kneading.

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Add the butter in two batches.

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Mix at low speed each time butter is added.

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Wait until the first batch is fully incorporated before adding the second.

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Once combined, return to medium speed to knead further.

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Continue kneading until the dough clears the sides again, vigorously slapping the walls of the bowl.

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The dough can now stretch to a very uniform thin layer, with clear fingerprint impressions when held against light.

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A small piece can stretch into fine threads. At this point, the dough has reached full gluten development (100%). This takes about 10 minutes after butter is added.

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Check the dough temperature; it should be around 28°C.

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Shape the dough into a ball.

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Place into a greased proofing bowl, cover with plastic wrap, and let it proof for the first rise. If room temperature is too low, use a proofing box or oven, maintaining around 28°C.

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The first fermentation is complete when an indentation made with a finger doesn't bounce back or sink further. At the current room temperature, this should take about 60 minutes.

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Sprinkle a small amount of flour on the work surface, take the dough out, and press it firmly to deflate any gas bubbles.

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Fold the dough into thirds (letter fold).

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Divide the dough evenly into three portions, each weighing about 180g.

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Shape each portion into a ball and let them rest for 15 minutes, covered with plastic wrap to prevent drying.

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Flatten each ball, smooth side down, into an oval shape, taking care not to press too thinly.

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Roll each piece into a cylinder, then rest again for 15 minutes under plastic wrap.

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Take each piece, flatten, turn smooth side down, and roll into a long rectangle about 30cm, pressing the bottom edge thinly.

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Press out any bubbles along the edges.

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Roll tightly, forming about 2.5-3 revolutions.

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Place rolled pieces into the mold, all oriented in the same direction.

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For the second rise, ferment in a proofing box at 35°C and 75% humidity. If unavailable, use your oven with a bowl of hot water to sustain heat and moisture, being careful not to exceed 38°C.

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As the dough rises, soften and prepare butter for decoration.

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Meanwhile, preheat the oven to 200°C about 10 minutes before fermentation ends.

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The second fermentation is complete when the dough rises to the edge of the mold, and gentle finger presses bounce back slowly. This takes about 70 minutes.

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Use a sharp pair of scissors to cleanly score each of the three dough mounds with a single, confident cut.

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Pipe a line of softened butter along the scorelines using a piping bag.

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Place the mold in the bottom rack of the oven.

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Adjust the oven to bake at 170°C from the top and 180°C from the bottom for about 40 minutes, adjusting as needed based on your oven's performance.

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After about 6 minutes, cover the top with foil, timing flexibly based on browning.

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When done, remove the mold from the oven.

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Gently tap the mold on the table to release steam.

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Cool the toast on its side on a wire rack for at least 1 hour.

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Tear the toast apart by hand to reveal its soft, stringy layers, releasing an irresistible dairy aroma.

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Cooking Tips

Common Issues & Solutions 1. Dough Doesn’t Form a Membrane Causes: 1) Low protein flour; 2) Insufficient water content makes it hard to form gluten, while too much water causes excess stickiness. Solutions: 1) Use flour with higher protein content; 2) Adjust the liquid content based on the flour's water absorption rate. 2. Dough Doesn’t Rise Causes: 1) Yeast is inactive due to improper storage; 2) Dough temperature too high, causing premature fermentation; 3) Insufficient proofing temperature. Solutions: 1) Use high-sugar yeast stored airtight in the refrigerator after opening; 2) Control dough temperature with air conditioning or pre-chilled liquids; 3) Maintain proper proofing temperatures—not too high or low. 3. Minimal Oven Spring Causes: 1) Undeveloped gluten; 2) Inadequate hydration; 3) Insufficient oven temperature. Solutions: 1) Knead to full gluten development; 2) Ensure 60% hydration; 3) Increase baking temperature as needed. 4. Collapsed or Sunken Bread Causes: 1) Insufficient bake time; 2) Steam not released upon removal. Solutions: 1) Extend bake time; 2) Tap the mold to release steam immediately upon removal from the oven. Conclusion Brioche toast is significantly easier to shape compared to brioche tarts, with the main challenge being the incorporation of butter into the dough. Due to butter’s low melting point, controlling dough temperature becomes critical. With today’s technology—air conditioning, refrigeration, and ice packs—making high-butter breads has become much more manageable. On a winter morning, enjoying a freshly baked, warm slice of brioche not only provides a delightful sensory experience but also supplies ample calories (or, let’s say, “bulking fuel”) to combat the chill. Truly a win-win! Lastly, producing this detailed tutorial required considerable time and effort. I kindly ask for your support: save this recipe, share your feedback, and follow me. Your encouragement is greatly appreciated and motivates me to create even better content as a thank-you.